Like the phenomenon of ‘Organic’ and ‘Free-Range’ within
the food industry, ‘Mineral Makeup’ has hit upon a trend
within the makeup industry that is set to be THE trend of 2008.
Why? Because, in an industry that is notoriously competitive to
be innovative in, ‘mineral makeup’ has a point of
difference. Plus it fits with the overall current life trend of
better and more natural living.
But, what is ‘mineral makeup’? When minerals are included in
makeup they leave skin looking natural, clean and flawless. The
science behind the minerals included in the makeup is that they
are based on naturally occurring titanium and zinc oxide, and
not mixed with any other chemically produced ingredients that
may be found in other products out there. The minerals also have
a natural SPF.
The craze became popular in 2007 in the US, led by a brand
called ‘Bare Escentuals’. Their tag line was ‘So pure you
can sleep in it’, highlighting the natural properties of the
product and the fact that it won’t damage your skin. Although
the brand has been around since the 70s it is only recently that
their campaign for a natural look, using mineral makeup, has
taken off. Since then many of the major brands have developed
their own versions of mineral makeup including Avon, MAC,
Maybelline and L’Oreal.
So why would you use <a
href="http://www.clinique.co.uk/makeup/index.tmpl">mineral
makeup</a>? Firstly, it is perfect for skins that are sensitive
and easily irritated by makeup products. It is also very easy to
apply and blend, giving a flawless finish with a minimum
application.
However it is important to note that although minerals are a
great component in your makeup, other properties like
oil-control, moisturising, tone and coverage are all important
for your skin so you still need to select the best makeup for
your skin type. It can be a drier formulation than others too so
those with older skins need to take care that it doesn’t
crease into facial lines â€" enhancing than rather than covering
wrinkles.
Foundation is the key makeup item that women find the most
difficult to get right. There are so many options and so many
brands to choose from, and once women have found their perfect
match they are likely to remain dedicated to that foundation â€"
its like when you have found your perfect pair of jeans. Like
jeans, however, there are many different textures, tones and
finishes available, so a one-to-one consultation with an expert
at a cosmetics counter is your best bet for expert foundation
fitting advice.
About the author:
Daniel Collins writes on a number of topics on behalf of a
digital marketing agency and a variety of clients. As such, this
article is to be considered a professional piece with business
interests in mind.